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Lifetime Quality Roofing is looking for a digital marketer to join our growing team. The digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. The role involves overseeing and the development of the overall content strategy, as well as marketing campaigns.

Lifetime is an expert provider of emergency services and insurance restoration work, as well as quality siding, roofing, and gutters. Lifetime is the 3rd fastest growing company in central Ohio(Business First- Fast 50), and the top rated roofing company in Ohio! Join a team that cares about you, We Do!

*This is not a remote position.

Responsibilities

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Provides thought leadership and perspective for adoption where appropriate.

Education Requirements

  • Bachelor’s or master’s degree in marketing or a related field preferred

Experience Requirements

  • Digital Marketing: 3 years (Preferred)
  • Marketing: 3 years (Preferred)
  • Proven working experience in digital marketing, industry experience a plus
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing PPC campaigns on all major search engines

Desired Skills

  • Working knowledge of ad serving tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is required.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Qualifications

  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Benefits

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Hours

40 hours per week

Salary (in USD)

$75000 to 100000

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